Configure settings per User Group for end users

Experience specific settings for different user groups

Administrators can now manage settings for specific user groups, rather than uniformly applying them across all store users. Within Global App Configuration service (GACS), you can use Configuration profile to identify a collection of user groups and manage settings for them according to your requirements. Similarly, you can create multiple configuration profiles, thereby bringing up the advantage that you can apply specific experiences to different user groups.

Learn more about the feature here.